SEO is one of the main strategy followed by most of the bloggers out there. It is essential to SEO optimize your site so that it appears in the first page of Google and other Search engines. But however most of the people out there only depend on Google and they consider only Google is a search engine and they ignore the others like that of Bing and Yahoo. Google has recently been updating its algorithm to prevent spam content and other pirated content from their search results. So SEO optimizing your blog for Google is becoming difficult day by day. So why dont you now concentrate on other search engines like that of Bing. Bing still has an alexa within 50 which means it is one of the top 50 traffic receiving websites in the world. So now here are a list of strategies that you need to follow to SEO optimize your site.
1. Usage Of WordPress :
WordPress is one of the top blogging platform used by millions and millions of bloggers out there. So it is really essential for you to use wordrpess as a blogging platform since it has thousands of SEO plugins which would help you in ranking better in SERP’s. So the first thing that you need to do if you are using any other platform is to switch on to WordPress as it is better for SEO.
2. Keyword Density :
Keyword density is one of the major factor that determines whether your site ranks in the first page. Make a note that I said it is one of the major factor but it is not the only factor. There are lots other too. And so how do you know what is your keyword density. Well here comes a plugin named Easy WP SEO which helps you in knowing your SEO score and your Keyword Density.
3. Title Should Contain The Keyword :
The title of your post should contain the keyword. I dont mean the title that appears in your Blog but the one which appears in the SERP’s. I mean the SEO title of your post. If it is the first word it would be better for your SEO.
4. Usage Of Keywords as a Anchor Text :
Anchor text meaning hyperlinks should contain your keyword. Make sure that it links to a relevant page. But I would recommend you to link it to your blog’s relevant category or a tag so that it promotes your internal links.
5. Number Of Words in your Content :
The number of words in your content also matters in SEO. Most of the search engines including Bing requires more than 300 words in your content to rank better. But I would recommend you to have a post published on your blog only when it has more than 500 words or so.
6. Write your own content :
Google and other search engines hates copied content. So make sure that you dont copy the content from another blog and publish it as a post in yours. This may make Google to Blacklist your site which may not allow any of your sites link to appear in their search results.
Well that’s it. There are some of the important SEO strategies that you may need to follow for a better ranking in search engines. But all you need to do after following all these is to wait. Time is really needed for search engines to crawl your site. Search engines might not boost your site’s traffic within a night. So you do need to wait. Happy blogging